About Us

Eberle Associates is a family of individuals who love their
country, care about each other, and are enthusiastic about the
organizations they serve.

We want to make America a better place for our children and grandchildren by spreading conservative values across our land. That's our personal mission in life and it's what we do every day at Eberle Associates. We believe in limited government that does not usurp the freedom of its citizens, but is strong enough to protect our freedom through a strong national defense. We strive for a society that not only seeks prosperity through free enterprise, but also offers equal justice for all. And because we recognize that individual freedom cannot exist without virtue, we strongly support programs that promote self reliance, build moral character, and encourage faith in God. We see a nation that is not only free, but good.

Because we want to create a better society, our staff has chosen a career devoted to helping organizations that promote the values we believe in. The groups we serve - advocacy groups, foundations, public interest law firms - share our desire to make America a better place in which to live. If that's your outlook, then perhaps we're a good fit.

Integrity: Our Most Prized Possession

More than anything else, Eberle Associates is known for its integrity. Not just the kind of integrity that does what's right when it's good for business, but the kind of integrity that does what's right when nobody is looking.

When problems happen, you'll hear about them first from us. We won't sugarcoat them, and we won't gloss over them. And we'll not only tell you the truth, we'll suggest a solution. But you'll have the final word when it comes to solving the problem to your complete satisfaction.

Nothing beats integrity when it comes to building trust in a relationship. And without mutual trust, excellence is impossible. Worse yet, passion without integrity is a recipe for disaster.

The Eberle Way

  1. Priorities. We keep ours straight . . . God, family, country, business.
  2. In business, clients come first. Their success is our success.
  3. Quality through commitment. There is no other way.
  4. Innovation without risk doesn't exist. Go for it!
  5. There is no substitute for integrity.
  6. Mutual trust. We can't do our best without it.
  7. Everyone a leader. Everyone a team player. It's the key to excellence.
  8. Courtesy is a must.
  9. Pride. We're proud of what we do. We're proud of each other.
  10. Fun. We enjoy work. We enjoy life.

Board of Directors

Eberle Associates is blessed to have an outstanding Board of Directors who provide guidance and direction to the management team. In addition to the outside directors shown below, Bruce Eberle serves as Chairman of the Board, Tammy Cali serves as President, Bill Griffiths serves as Vice President, and Brian Anderson serves as Secretary of the corporation.

Carl T. Berquist

Carl recently retired from Marriott International where he served as Executive Vice President and Chief Financial Officer. Prior to joining Marriott, Carl was a managing partner of the mid-Atlantic region at Arthur Andersen LLP, and had global responsibilities for its real estate and hospitality practices.

Carl serves on the board of Beacon Roofing Supply Company and of the Hertz Corporation.  He is a board member and past treasurer of the National Capital Boy Scouts of America and is Chairman of Youth for Tomorrow Foundation. Carl also serves on the Board of Advisors of the Business School and School of Hospitality Management at Penn State University.

Jon Bruss

Mr. Bruss is founder and CEO of Fortress Partners Capital Management, Ltd., a private investment fund manager that invests in privately-owned and publicly-traded community banks across the country.

With over 50 years of experience in commercial banking, finance, and investment banking, Mr. Bruss served as Chairman and remains a director of WELS Investment Funds, Inc. which manages over $180 million of assets for the congregations and affiliates of the Wisconsin Evangelical Lutheran Synod.  Mr. Bruss also is a director of Ovation Holdings, Inc., Naples, Florida, the bank holding company for Encore Bank, NA. He also serves as a director of GulfShore Bancshares, Inc. in Tampa, Florida and is a director of Gulfshore Bank and Advantage Finance and Leasing in Brookfield, WI.

Katherine M. Eberle

Kathi currently serves as Corporate Treasurer of the Eberle Communications Group, a company she co-founded with her husband, Bruce. Kathi has worn a number of corporate "hats," initially serving as head of the finance department.

In addition to her corporate duties, Kathi is an active volunteer in church and related activities. For the last fifteen years she co-chaired the Live Auction held at the Country Fair held on behalf of the Youth For Tomorrow New Life Foundation, a home for at-risk boys and girls located in suburban Washington, DC.  Through innovation and hard work, Kathi has organized, orchestrated, and managed the Youth for Tomorrow live auction that raised more than $1.5 million of net income for the home founded by former Washington Redskins coach, Joe Gibbs. Kathi is a member of the Board of Advisors of Youth For Tomorrow and is a graduate of James Madison University.

Rebecca Hagelin

Rebecca Hagelin is the President and CEO of Rebecca Hagelin Communications and Marketing, LLC. Her company specializes in creating talk radio alliances and advertising campaigns that build membership, donations, activism, and grassroots support of non-profit organizations.

Hagelin served as the Vice President of Communications and Marketing for The Heritage Foundation from 2002-2008.  She is the architect of Heritage's national radio campaign featuring embedded ads on the Sean Hannity and Rush Limbaugh programs.  Hagelin has also served as vice president of communications for WorldNetDaily.com, a news site that specializes in the investigative reporting of government waste, fraud and abuse.  Rebecca is the author of the acclaimed book, Home Invasion: Protecting Your Family in a Culture That's Gone Stark Raving Mad, (Thomas Nelson).  She serves on the board of directors/advisors for Dr. James Dobson's Family Talk; Awakening; and is a member of the Executive Committee of the Council for National Policy.

Marty M. Irving

Marty Irving is founder and CEO of Irving Interests, a firm specializing in real estate development. In 1985 he founded The Irving Group and from 1975 through 1985, Mr. Irving served as a founding partner of Tycon Developers, one of the largest land development organizations in the Washington, D.C. metropolitan area.

Marty's professional affiliations include: Partner, Board of Directors, Washington Capitals Hockey Club; Board of Directors, National Association of Industrial and Office Park Developers; President, Fairfax County Public Schools Education Foundation; Board of Directors, Fairfax County Chamber of Commerce and Board of Directors, United States Marine Corps Scholarship Foundation.

(Marketing Award for Excellence and Innovation). Since 1979, the Direct Mail Association of Washington has bestowed MAXI awards to honor direct mail packages that elicit hugely successful returns. Eberle Associates has been recognized numerous times over the decades.

The American Association of Political Consultants presents Pollie Awards to worthy recipients working in all aspects of American political life. For our work raising funds for advocacy groups, nonprofit organizations, and candidates for office, Eberle Associates has been recognized 3 times.

An award ceremony with worldwide scope and vision, The Direct Mail Association International’s Echo Awards honor direct mail fund raisers from around the globe. Over the years Eberle Associates has won this prestigious prize on numerous occasions.


Eberle Associates has been recognized with annual awards from both the International Direct Marketing Association as well as from the Direct Marketing Association of Washington. In fact, our walls are covered with plaques and awards for excellence in direct mail fund raising.

History of Success

Bruce W. Eberle and his wife Kathi started Bruce W. Eberle & Associates Inc. in their basement in 1974. Since then, Eberle & Associates has worked exclusively with conservative foundations, associations, political action committees, and candidates to expand freedom and defend the American Constitution.

Eberle Associates most famous client was President Ronald Reagan, who selected the firm to serve as his direct mail fundraiser during his first campaign for the White House.

Eberle Associates is a subsidiary of Eberle Communications Group Inc., an organization that has raised over $1 billion for non-profit organizations and candidates.

Bruce Eberle and team breaks ground in the 1970s.
Bruce Eberle and team breaks ground in the 1970s.

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