Resources - Conservative Direct Mail Fundraising Tips

Is Direct Mail Right for my Organization?

If you are considering a direct mail fundraising program or wondering why your current effort is not meeting your expectations, ask yourself the following seven questions. Unless you can confidently answer "YES" to each and every question, you had better think twice before you proceed.

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Experience the Impact: Direct Mail Fundraising

You can’t build a house without a foundation. And it’s difficult, if not impossible, to build a successful, national fundraising program for your organization without utilizing direct mail: the foundation of fundraising.

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Building a Relationship With Your Donors

Persuading a prospect to donate to your cause or organization is only the first tiny step in your relationship with that donor. And it is that relationship, good or bad, that will ultimately determine how much support that individual gives to your cause.

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